Rubberseal and PUDLO Announce Strategic Partnership to Promote Liquiflex Pro Waterproofing System

 

Two well-established UK construction specialists—Rubberseal and PUDLO Products Limited —have formed a strategic partnership to promote the high-performance Liquiflex Pro liquid waterproofing system. This collaboration brings together two complementary areas of expertise: Rubberseal’s focus on commercial flat roofing and PUDLO’s leadership in structural waterproofing.  

About the Companies

Rubberseal is a trusted UK supplier of waterproofing and flat roofing systems, specialising in cold-applied liquids, EPDM, single ply, insulation, green roofing and more. Known for its technical support, reliable logistics, and installer training, Rubberseal supports contractors and specifiers with practical, high-quality roofing solutions.

PUDLO Products Limited is a trusted specialist in structural waterproofing and gas protection systems for below-ground construction. With over 150 years of brand heritage, PUDLO has been specified on prestigious projects around the world — delivering proven, high-performance solutions backed by unrivalled technical support and industry-leading warranties.


Gary Laird, Managing Director of PUDLO Products Limited, commented:

“At PUDLO, we’re always looking for ways to add value for our clients. Partnering with Rubberseal expands our solution offering while staying true to our focus on high-performance, reliable systems. Liquiflex Pro is a great fit—providing robust protection in exposed and complex areas where cold-applied systems are key.”

Introducing Liquiflex Pro

Liquiflex Pro is a BBA-certified, polyurethane-based liquid waterproofing system that provides a seamless, fully bonded membrane. It is cold-applied, fully reinforced, and ideal for projects where hot works are not permitted.

This versatile system is designed for:

  • Podium decks
  • Balconies
  • Flat roofs
  • Walkways
  • Complex detailing and penetrations
  • Below-ground structures

Liquiflex Pro offers:

  • Flame-free, safe application
  • Outstanding adhesion to various substrates
  • Flexibility and crack-bridging capabilities
  • Rapid curing times
  • Long-term weatherproofing performance

 

Now available through PUDLO’s expert network, Liquiflex Pro is the ideal complement to structural waterproofing systems — offering a trusted, high-performance solution for exposed areas such as podium decks, balconies, and terraces. Its seamless, cold-applied application makes it perfect for detailing around complex shapes and sensitive junctions, ensuring long-lasting protection where it’s needed most.

A Partnership Focused on Performance and Support

This partnership underlines the shared values of Rubberseal and PUDLO: a commitment to quality, technical excellence, and responsive customer service. Together, they can now offer end-to-end waterproofing solutions—from structural concrete protection to exposed surfaces—delivered with full specification guidance and site support.

Whether you’re working on a complex roofing refurbishment, a new podium slab, or a below-ground basement waterproofing project, this partnership provides the confidence that comes from using products and teams you can rely on.

 

RubberGard

Durable EPDM roofing membrane.

RubberGard SA

Self-adhered EPDM roofing membrane.

Rhenofol CV

Durable, Reinforced & Weatherproof

Liquiflex Pro

BBA-certified liquid waterproofing system.

Liquiflex Ultra-Puma

Tough, fast-curing waterproofing solution.

Green Roofs

Modular eco-friendly roofing system.

Insulation and Coverboards Range

High-performance insulation products

WRAPT System

Spray-Applied Roof Refurbishment System

Consultations

Expert roofing advice and guidance.

Roof Surveys

Detailed roof condition assessments.

Design & Specifications

Custom waterproofing system designs.

Installer Training

Professional roofing installer training.

Sign Off / Warranties

Certified warranties for quality assurance.

RubberCover

EPDM waterproofing for residential roofs.

ProVap

High-performance vapour control layer.

Peel and Seal

Self-adhesive waterproofing membrane.

Roofers No 1

High-performance roofing systems you can trust

Demo / Trade Days

Hands-on product demonstrations.

Training and Marketing Support

Sales and installation guidance.

RubberCover

EPDM waterproofing for residential roofs.

Peel and Seal

Self-adhesive roofing membrane for low-slope applications

ProVap SA

Self-adhesive bituminous vapour control layer.

Green Roofs

Modular tray system for sustainable, vegetative roofing.

Lightweight Metal Tiles

Lightweight metal roofing system resembling traditional tiles.

Roofers No 1

High-performance roofing systems you can trust

Modular Construction

Modular Construction Roofing Solutions